Want to boost your venue's popularity and profits? A winning package idea could be your secret weapon! Crafting the perfect package isn't just about bundling a few tickets together; it's about creating irresistible experiences that guests can't wait to dive into. From the thrill of discovering multiple attractions to the joy of celebrating special moments without a hitch, well-designed packages offer more than convenience—they create unforgettable memories for your guests.
Join us as we explore different package ideas and how you can implement them in your venue.
Join us as we explore different package ideas and how you can implement them in your venue.
What is a package?
A package is a bundled offer that combines various elements of your attraction into a single, enticing deal. It can include admission tickets, food and beverage options, merchandise, and exclusive experiences, all for one attractive price. Packages are designed to enhance the guest experience, encourage longer visits, and increase overall spending. By offering a variety of packages, you can cater to different visitor preferences and budgets, making your venue more appealing to a wider audience.
Package ideas for attractions venues
1. Multi-attraction passes
Variety is the spice of life, and it can be the spice of your venue too. Multi-attraction packages encourage guests to explore by purchasing access to several attractions for a single (usually discounted) price. This type of package can increase revenue and distribute guests more evenly across your venue.
Implementation tips:
- Bundle top attractions with less popular ones to balance guest flow.
- Offer tiered options, from basic to premium, to cater to different budgets.
- Group attractions into age-appropriate bundles to appeal to families at different stages.
Promotion strategies:
- Highlight the cost savings of these packages on your website and through social media.
- Use signage around the venue and at the ticket counter to promote multi-attraction packages to walk-in guests.
Read this next: Are you looking to add an attraction to your venue? We’ve put together bespoke guides for adding different attractions and their potential ROI for play centers, skating rinks, indoor climbing gyms, and mini golf venues.
2. Food and beverage packages
Convenience is king, so make sure you have a robust food and beverage package for your guests to enjoy. Combining your attractions with tasty treats and meals is a great way to diversify income streams and grow revenue while providing complete experiences for your guests.
Implementation tips:
- Pair popular meal items with your passes and have them featured when guests check out online to create an easy upsell. (For example, one game on your bowling alley, plus a hotdog.)
- Include options for different dietary preferences to appeal to a broader audience.
- Consider healthy options, especially for young children.
Promotion strategies:
- Offer discounted F&B packages when people order in advance online.
- Promote meal and attraction packages within your venue through digital screens and menu boards.
Did you know? Offering mobile food and beverage ordering can result in a 33% increase in spend per head.
3. Family-focused bundles
Tailored specifically for families, these packages can include group tickets to family-friendly attractions, meals, and even keepsakes like photos, souvenirs, and toys.
Implementation tips:
- Create packages that cater to different age groups within the family.
- Include convenience features like skip-the-line or reserved seating.
- Offer toddler and baby-friendly sessions if you have activities that typically involve bigger kids.
Promotion strategies:
- Advertise these bundles through family-oriented channels such as parenting blogs or family event listings.
- Offer a discount for early booking during school holidays.
4. Seasonal and event-based packages
Leveraging the seasonal appeal or special events can create unique, time-sensitive packages that attract new and repeat visitors. Be sure to go all out on your marketing, as the right seasonal package can be a real revenue driver!
Implementation tips:
- Develop themed packages that align with seasonal events, like a summer splash pass, spooky season sessions, or a winter holiday pass.
- Include exclusive items or experiences that are only available through the package.
Promotion strategies:
- Use email marketing to alert past guests about upcoming seasonal packages.
- Create urgency by making these packages available for a limited time.
5. VIP experiences
Everyone loves a touch of the royal treatment, and your guests are no different. Offering premium experiences can attract guests willing to pay more for exclusive services and convenience.
Implementation tips:
- Include perks like fast-tracked lines at attractions, best-seat guarantees, and private tours.
- Ensure that staff are trained to deliver an exceptional level of service for VIP guests.
Upsell VIP packages at your checkout for ease of use and customer convenience.
Promotion strategies:
- Market these packages to high-spending segments via targeted ads and partnerships with exclusive brands and clubs in your area.
- Display testimonials and exclusive benefits prominently on your booking platform.
6. Advance booking incentives
Encouraging guests to book in advance can help you manage resources better and secure revenue earlier. So, consider pre-selling packages for peak seasons or weekends when you’re typically busier.
Implementation tips:
- Offer a noticeable discount or a free add-on for bookings made a certain number of days or weeks before the visit.
- Implement a flexible cancellation policy to reduce the risk for early bookers.
- Allow guests to manage their booking with self-service options such as online account management.
Promotion strategies:
- Highlight the benefits of early booking on all of your communication channels.
- Send reminder emails to potential guests who have shown interest but haven't yet booked.
7. Educational packages
Combining fun with learning can attract school groups and families interested in educational experiences. These packages can include guided tours, workshops, and interactive exhibits.
Implementation tips:
- Collaborate with educational institutions to tailor content that complements school curricula.
- Include activities that are both educational and entertaining to engage different age groups.
Promotion strategies:
- Reach out directly to schools and educational organizations with tailored marketing materials.
- Highlight the educational benefits on your website and through social media campaigns aimed at parents and educators.
8. Group discounts and corporate packages
Offering special rates for large groups or corporate clients can drive large-scale bookings and fill capacity during off-peak times. If you have space, you can also consider allowing your venue to be used for corporate functions, such as team-building days or networking events.
Implementation tips:
- Create scalable packages that can accommodate groups of various sizes.
- Include private venues or meeting spaces as part of the package for corporate events.
Promotion strategies:
- Market these packages through LinkedIn and other business-oriented platforms.
- Develop relationships with local businesses and organizations for repeat bookings.
Read this next: Growing Your Family Entertainment Center Through Strategic Corporate Bookings
9. Party packages
Tailor packages for special occasions such as birthdays, anniversaries, or graduations, including special services like decorations, cakes, or a private area for guests. Party management software such as ROLLER can make organizing parties easier for you and your guests to manage.
Implementation tips:
- Offer customizable options to allow guests to personalize their celebrations.
- Partner with local vendors for cakes, decorations, and other party essentials.
Promotion strategies:
- Promote these packages through event planning websites and local event planners.
- Use targeted ads to reach individuals searching for birthday or celebration venues.
Read this next: A Guide to Hosting Memorable Themed Parties at Playcenters
10. Off-peak specials
To increase attendance during slower periods, offer discounted packages or add extra value to regular admissions. Hitting capacity more often is a surefire way to grow your business and prepare you for future expansion!
Implementation tips:
- Consider lower pricing or offering additional perks like free parking or a complimentary meal.
- Ensure the specials are attractive enough to encourage visits during traditionally slow times.
Promotion strategies:
- Advertise these specials prominently on your website and via social media.
- Send out email blasts to your customer database with tempting offers to visit during off-peak times.
Take these ideas further with venue management software
On top of offering irresistible packages, implementing venue management software like ROLLER can significantly grow your revenue and streamline your operations. With ROLLER, you can easily manage bookings, track sales, and optimize staff schedules, ensuring a seamless experience for both your guests and your team.
The software provides valuable insights into customer behavior and preferences, enabling you to tailor your packages and promotions for maximum impact. By leveraging the power of technology, you can enhance efficiency, boost customer satisfaction, and ultimately drive higher profits.
Want to learn more about how ROLLER addresses the needs of your industry? Explore how ROLLER can help venues like yours thrive.
Are you ready to party?
By implementing these package ideas and promoting them effectively, you can enhance the overall guest experience at your venue and see a noticeable increase in both guest satisfaction and venue profitability. Remember to monitor the performance of each package and adjust your offerings based on guest feedback and buying patterns to optimize your results continuously.
