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Key Result #1 American Dream can build customer solutions that meet their specific needs with ROLLER's API. |
Key Result #2 American Dream uses a streamlined checkout process to deliver personalized guest experiences. |
Key Result #3 This past summer, American Dream experienced significant traffic growth due to new demand-driving events. |
The Challenge
American Dream is an iconic 5-million-square-foot mega mall in New Jersey featuring shopping, dining, and entertainment experiences. It offers attractions such as Nickelodeon Universe, DreamWorks Water Park, and the only indoor real-snow ski slope in the U.S.
With a vast array of attractions, American Dream needed a flexible and scalable solution to manage complex customer flows and deliver to guest expectations.
During the pandemic shutdown, American Dream made the decision to switch to ROLLER. ROLLER’s flexible platform, particularly its easy-to-use API, allowed American Dream to build custom applications to suit their unique needs. From self-service ticket kiosks to seamless data integration for better customer insights, ROLLER provided the tools to enhance both customer-facing and back-end operations.
We spoke to Product Owner Elliot Goldford in our Scaling Success webinar series about how ROLLER has impacted American Dream’s business growth journey.
The Results
Since implementing ROLLER, American Dream has experienced significant improvements in visitor traffic, operational efficiency, and data-driven decision-making, all while enhancing the guest experience.
ROLLER’s API offers flexibility and scalability that scale with American Dream’s evolving business
ROLLER’s developer-friendly API has played a crucial role in enabling American Dream to build custom solutions that meet their specific needs while allowing for ongoing improvements as the business evolves.
We knew we needed a system that could scale and evolve with us. The ROLLER platform really lends itself well to that type of scalability.
Elliot Goldford
Product Owner
From custom-built ticketing solutions to seamless data integration, the API allows American Dream to integrate ROLLER into its existing tech stack seamlessly, enabling custom front-end applications that work with ROLLER’s back-end services. For example, the team has built a custom checkout experience as well as a custom self-service ticketing application.
We've really evolved in the last year in terms of custom applications that we're starting to build with the ROLLER APIs. About two months ago, we went live with our self-service ticketing kiosks at the Nickelodeon Amusement Park. It was a web-based application we built on top of ROLLER’s platform.
Elliot Goldford
Product Owner
The flexibility of ROLLER’s API enabled American Dream to make quick adjustments during the kiosks' soft launch. Elliot and the engineering team closely monitored guest interactions and feedback and adjusted the system in real time. "As I’m sitting there, seeing the real-time feedback, we’re updating and fixing it over the course of those couple of weeks," Elliot added. The end result was a smoother and faster ticketing process, reducing wait times and improving overall guest satisfaction.
The API has also proven to be a powerful tool for business intelligence. "We built dashboards on top of the data from ROLLER, funneling everything into a centralized data lake. That allows us to view not just what happens in the theme parks but also across retail, dining, and other venues," Elliot said, highlighting the ability to connect data points from across their vast operation for a holistic view of guest behavior.
American Dream delivers personalized guest experiences through a streamlined checkout process
With the support of ROLLER, American Dream has developed personalized guest experiences that cater to individual visitor preferences. They’ll soon be launching a "booking builder" tool, so guests can plan their entire visit in one streamlined checkout process rather than booking separately for each experience. This will help guests maximize their time at American Dream by ensuring that they are exposed to the venue’s full range of offerings, which in turn will increase revenue potential for the business.
Customers can tell us what they’re interested in, and we’ll build them an itinerary across dining, retail, and entertainment. It provides our guests with a really seamless experience.
Elliot Goldford
Product Owner
American Dream experiences significant YoY growth thanks to new activations and events
"This past summer was a really successful one for us. We saw tremendous year-on-year growth in our traffic numbers," Elliot shared. Elliot attributes this growth to great cross-functional collaboration across the business and introducing new activations and events that drive demand.
ROLLER has played a crucial role in supporting this rapid growth by providing a scalable, flexible platform that integrates with their unique operations. As American Dream continues to expand, they are well-positioned to offer even more personalized and engaging experiences to their guests while maintaining operational excellence with ROLLER's ongoing support.
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About American Dream
- Founded: 2019
- Location: New Jersey, United States
- Number of locations: 1
- Venue Type: Visitor Attraction
- Website: https://www.americandream.com/
- Years Using ROLLER: 1
- Favorite Features
