Do you use checks, money orders, or even pay for things in cash? Your guests probably aren’t doing so either very much these days. And just like the use of checks and cash is declining, the use of debit and credit cards may shortly follow.
With the introduction of digital wallets, buy-now-pay-later (BNPL) services, and the convenience these payment methods offer, guests are now utilizing, and want, more payment options to be made available to them at the point of purchase.
This article will cover how payment processing software works, how to choose the right one for your business, and the similarities and differences between two systems in particular: Braintree and ROLLER Payments.
What is Braintree?
Braintree is a payment processor which assists businesses by providing the global commerce tools required to further grow their venue – such as the ability to accept and make payments.
Braintree helps in enabling commerce for its broad-range of users, and as such, Braintree’s software is not purpose-built for the attractions industry. The software’s primary function is to operate as a payment processor and is not a unified commerce platform for all areas of venue management.
What alternatives to Braintree are available?
ROLLER Payments is a fully integrated, unified payment processing solution. ROLLER Payments allows for online and in-store payments, integrated invoicing, payments and reporting, AND provides world-class fraud and revenue protection.
It aims to empower leisure and attractions businesses to unlock real value in every merchant transaction and deliver a frictionless guest experience.
So to help you find the best option for your business, we’ve included a short comparison between ROLLER Payments and Braintree below.
ROLLER Payments vs Braintree
It is important to first keep in mind the key features that you require from your payment processing software when making your decision.
Think about things like:
- Do I require an all-in-one venue management solution - with seamless, integrated payments and reporting?
- Do I need to be able to process refunds quickly and efficiently?
- Do I want the highest security and fraud protection available for my business?
Features and functionality
| Features | ROLLER Payments | Braintree |
| Guest ability to pay as they want (BNPL included) | ✅ | ❌ |
| Fully integrated payment fields | ✅ | ✅ |
| Fully integrated reporting | ✅ | ✅ |
| Recurring billing for memberships | ✅ | ✅ |
| Fast account set-up | ✅ | ❌ |
| Top-tier security and compliance | ✅ | ❌ |
| World-class fraud and revenue protection | ✅ | ❌ |
| Hassle-free refunds | ✅ | ❌ |
| Venue manager and payment processing all-in-one system | ✅ | ❌ |
| Out-bound payment option | ❌ | ✅ |
Support and other areas of service
| Area | ROLLER Payments | Braintree |
| 24/7 support | ✅ | ❌ |
| Free trial | ✅ | ❌ |
| Additional fees incurred for non-USD currency transactions | ❌ | ✅ |
| Additional fees incurred for transactions made on payment cards issued outside of the US | ❌ | ✅ |
You will not be able to reap the full benefits from your software without a solid support team.
Support teams help you get on your feet, assist with any queries along the way, and swiftly resolve any issues so that your venue can get back to business faster.
We know that sometimes your busiest hours are after 5pm and on weekends. So then, what use is a support team that clocks off just as you’re getting busy? If you can’t afford to be stuck with a major technical glitch whilst your support team is out of the office – you’ll need to work with a solution provider that offers around the clock support!
ROLLER Payments vs Braintree: Key differences
ROLLER Payments is purpose-built software, designed for the attractions industry, and comes user-ready with a plethora of useful, and easy-to-navigate features for you, your staff, and your guests to enjoy. Check out a few below.
Let your customers pay how they want to
Empower guests to pay in the way that is most comfortable for them! With ROLLER Payments, you can pick and choose which payment methods you want to accept, and activate them on your platform - all in a jiffy! BNPL and digital wallets are included too!
Fully integrated payment fields
Guests can complete the online purchase all in one view - not only improving the experience but improving conversions too.
Integrated reporting
Who has time to manually jump between systems and manually reconcile accounts? Our reporting suite allows you to match transactions on your platform, directly to the funds that land in your bank account.
World-class security and compliance
Powered by Adyen, a global leader in payments infrastructure, you won’t ever have to worry about your data security – know that the highest level of compliance and security standards are being maintained on your behalf.
Fraud and revenue protection
Chargebacks are the silent killer in our industry. That’s why we have invested in advanced tools that allow you to protect against fraudsters, and reduce your exposure to revenue loss. Because we don’t want to see your hard-earned money lost!
Making the best choice for your business
We hope this comparison was helpful in shedding some light on the differences and similarities of the above mentioned payment processing systems, and that it will better inform your considerations of them.
Remember that at the end of the day, you’re in charge here, so it’s all about the solution that you feel works best for your venue. Make a list of the most important features for your business. Think about what will serve your business now, but also when you grow – and ensure that the software you choose has the ability to advance with you.
If you would like to learn more about ROLLER Payments, please click here.
