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By Pabel Sulman
Does anyone remember Blockbuster? Although they are no longer with us (RIP in video heaven), Blockbuster was one of the first stores to offer gift cards back in 1994. Yet despite Blockbuster’s fate, gift cards have gone from strength to strength. By 2026, the global gift card market is expected to exceed US$750 billion in sales. In short, consumers are gift card crazy!
With consumers spending more time purchasing online there is a new type of gift card in town… the digital kind! Consumers now have the ability to send personalised gift cards from the comfort of their home, or on the run via their mobile and can schedule them to be sent at particular date and time. Selling digital gift cards in your business is a great way to engage customers and promote your business.
Still not sure…? Below are 4 reasons why you should start selling digital gift cards ASAP:
Click here for more information about ROLLER’s digital gift card system, and be sure to also check out our Knowledge Base article.
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