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    30th June 2017

    Company Culture 101: Why good company culture is key to success and innovation

    By roller and Ashlee Omeara

    Today’s business world is always changing and consumers are relentlessly looking for the next big thing. As a result, a business needs to keep things running smoothly from the most personal of aspects. The energy that runs throughout a company, from colleague to colleague, is absolutely pivotal in steering that company to success and longevity. Positive energy completely drives an effective company culture, and without that a company will fall by the wayside.

    Of course, all companies that exist already have some of culture. However, having an effective company culture, can help you achieve your team goals. An effective company culture helps in boosting morale, improving productivity, and creating ownership. So yes, company culture can create brilliant workplace environment, but also it allows for friendships in and out of the office.  It might seem obvious, but a workplace that facilitates genuine personal connections between staff members is going to affect their enjoyment at work. Enjoyment = effectiveness. It’s simple maths, guys.

    Another method of creating an effective company culture is keeping an open mind and having open conversations.. Often, just feeling like colleagues care about you on a personal level can really influence overall workplace morale. If one member of the team isn’t feeling the best and the other team members dismiss it without addressing it, that’s one link in the chain that’s broken. Without everyone focused on achieving the end goal, then that end goal simply won’t be achieved. Be sure to keep open with one another – communication is always key.

    Efficiency is key to maintaining a strong company culture. At the same time, a strong company culture will promote efficiency. Especially in today’s volatile business world, a business can be booming one second and a distant memory the next. The understanding every team member has with one another – an understanding that is only gained from a strong inner-business camaraderie – can mean less time trying to figure each other out and more time handling whatever task is at hand promptly and with little fuss.

    At the base of all of this, however, any team needs to have everyone on the same page and possess a collaborative nature. Without all cogs fitting together in just the right way, the entire machine cannot function like it’s supposed to. Everyone needs to be aware of exactly what their role is, but also be able to collaborate and discuss without hesitation with other team members. A rigid, reclusive company culture could very well cause the company to sink. Fluidity in the office and being available to help others is a major key to keeping a business afloat.

    Watch the video below to see how we roll in terms of Company Culture.

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