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Key Result #1 The Activeon team efficiently standardizes operations across multiple venues and brands with ROLLER's HQ solution. |
Key Result #2 Activeon uses ROLLER Analytics and reporting to make data-backed operational decisions, such as adjusting staff rosters based on historical trends in guest attendance. |
Key Result #3 ROLLER's reliable support enables Activeon to quickly open new venues, giving venue managers and frontline staff confidence in their ability to maintain operations. |
The challenge: Simplifying multi-site management
Activeon, a global operator of trampoline parks and family entertainment centers, recently embarked on a transformative journey to unify and optimize operations across their expanding portfolio of 68 venues.
After years of managing a diverse array of brands, including Rush, JUMP House, AirHop, and Superfly, each using different venue management systems, the Activeon team recognized the need to centralize their operational framework to get a single view of venue performance.
The solution: Finding a powerful tech partner
From the moment the Activeon team onboarded with ROLLER, they were connected with a knowledgeable onboarding team to help them navigate the platform.
Our onboarding manager has been a great help. He reduces the stress. He knows the trampoline business, and his experience has been really helpful for us.
Christine Grieg-Lie
Chief Operating Officer, Activeon
Activeon also has a dedicated customer success manager who partners with them on strategic growth and ensures they get the most value possible from the ROLLER platform. On top of that, any time the Activeon team has a question, ROLLER’s support team is available to help. This is especially important for reducing the stress for venue managers and frontline staff.
Getting frontline staff up to speed on their new platform was important for Activeon, especially given they have many operational staff across multiple locations. However, Group Controller Morten Lossius Nørgaard shares, "The system is intuitive. You just need to use it a couple of times, and you get comfortable quite fast because it’s so easy with the touch screens and POS."
The results: Ease of use meets multi-site growth
In mid-2022, Activeon began migrating all venues to ROLLER. Morten Lossius Nørgaard, the Group Controller, and Christine Grieg-Lie, the Chief Operating Officer, spearheaded the implementation, focusing on operational integration and data centralization.
The key ROLLER features that Morten Lossius Nørgaard and Christine Grieg-Lie find most valuable include:
- HQ functionality: Central control of operations across multiple venues, allowing streamlined updates and consistency in product offerings.
- Data simplification: Providing a unified structure for data collection, feeding into the group’s data warehouse for seamless reporting via Power BI.
- Guest Experience (GX) Score: Real-time feedback from guests, empowering venues to make data-driven improvements.
- Intuitive interfaces: Simplifying staff onboarding and daily operations with user-friendly POS systems and dashboards
Activeon seamlessly manages multiple venues and brands with ROLLER HQ
ROLLER’s HQ functionality empowers multi-location businesses to manage operations from a single platform, driving consistency across sites and helping operators scale faster. With centralized product configuration, pricing, online checkout templates, staff permissions, and more, operators like Activeon save time. They can now make changes individually at each venue while ensuring a consistent guest and staff experience across locations.
ROLLER HQ is a must-have for any business with multiple brands and dozens of venues like our team. Giving the main office control over the venue setup—determining what kinds of products and what stock items—makes it so easy to control and manage without having to worry about having too many cooks in the kitchen.
Christine Grieg-Lie
Chief Operating Officer, Activeon
The Activeon team manages multiple brands with dozens of venues under each identity, so they have three unique ROLLER HQ accounts. These accounts enable them to seamlessly manage 70+ venues while ensuring that they can meet the unique needs of each brand, region, and venue type.
The HQ functionality is really nice because, for example, we have 13 Nordic venues in addition to 29 United Kingdom venues and 27 venues in Germany. We use an HQ for each region. So it’s easy to make changes in HQ and push them down to all venues instead of doing it many times over.
Morten Lossius Nørgaard
Group Controller, Activeon
With HQ, the Activeon management team shares a consolidated view of their venues, enabling them to streamline communication and make quick and informed operational decisions.
If the parks have an issue or need a change in the system, that communication is more streamlined now. We figure it out faster, and it’s easier to implement and fix potential problems.
Morten Lossius Nørgaard
Group Controller, Activeon
ROLLER Analytics and API provide actionable data directly to Activeon's business intelligence tools
With ROLLER’s easy-to-use, open API, their venue data is directly pulled into their business intelligence tool to give the Activeon leadership team a comprehensive picture of each venue's performance. Having that data exactly where the team needs it has saved a lot of time."It's been a huge change for us, going from being a bit blind to now having harmonized data from the booking system, which is one of the core aspects of the business," says Christine.
We pull the data from all our individual venues into one data warehouse, transform it, and make it usable for reports. Having harmonized data from the same system has been a massive improvement.
Morten Lossius Nørgaard
Group Controller, Activeon
Activeon’s venue managers use ROLLER’s reporting and analytics to see guest bookings for the upcoming week and adjust the number of front-of-house staff needed accordingly. They also use data to enable more long-term proactive management decisions, such as adjusting staff during peak hours based on historical trends.
With the Guest Experience Score in ROLLER, the Activeon management team has a consistent measure of how all their venues are performing
Before ROLLER, the Activeon team spent many hours manually reviewing net promoter scores (NPS) from their venues, which is a metric compiled from guest surveys. This was all the more difficult because each venue had its own NPS measurement process.
The GX Score is very easy to use, and the management teams are pleased. Seeing that we are rated well and our customers are happy is great.
Christine Greig-Lie
Chief Operating Officer, Activeon
Once the Activeon team switched to using the ROLLER Guest Experience (GX) Score, they had a consistent and fully automated way to measure venue performance across all their brands.
Activeon plans for a bright future with ROLLER
Looking ahead to 2025, Activeon has big plans, and ROLLER is there to scale alongside them. These plans include expanding to additional venues and refining the customer journey to ensure a seamless online and on-site experience. They also recently completed a mobile food and beverage ordering pilot at their Bergen venue and plan to expand this feature to all of their Norwegian parks soon. The Activeon team is also looking into additional ways to empower guests to manage their bookings independently across all venues through self-service options.
The adoption of ROLLER has been a game-changer for Activeon. It addresses critical pain points and positions the company for continued growth and success.
Having ROLLER has worked very well for us. It has simplified operations and provided the tools we need to enhance both staff and guest experiences.
Christine Greig-Lie
Chief Operating Officer, Activeon
For other operators considering venue management solutions, Activeon’s experience underscores the importance of centralized systems, robust support, and a commitment to leveraging data for continuous improvement.
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About Activeon
- Founded: 2016
- Location: Nordics, United Kingdom, Germany, Ireland, and Netherlands
- Number of locations: 69
- Venue Type: Trampoline Park/Indoor Leisure
- Website: https://www.activeon.no/
- Years Using ROLLER: 2
- Favorite Features
