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Key Result #1 ROLLER's intuitive interface allows frontline staff to process payments quickly and efficiently. |
Key Result #2 ROLLER supports the Arthurs Eagle Seat team with an optimized checkout that allows them to drive more online ticket sales. |
Key Result #3 The staff can create more meaningful interactions with guests, enhancing the overall guest experience. |
The Challenge
Arthurs Seat Eagle, a popular gondola lift attraction in Victoria, Australia, has captivated visitors since its opening in 2016. Known for its breathtaking views and family-friendly offerings, the site attracts thousands of visitors daily, particularly on weekends, with guest counts reaching up to 2,500.
Arthurs Seat Eagle faced challenges common to high-volume attractions, including:
- The need for a quick and intuitive ticketing solution for both onsite and online purchases.
- A desire to simplify transactions to free up staff for guest engagement.
- Managing diverse ticket offerings for various age groups, concessions, and discounts.
Managing ticketing operations for such a high volume of guests is critical to the attraction's success. To streamline operations and improve the guest experience, Arthurs Seat Eagle partners with ROLLER, a comprehensive ticketing and venue management platform.
The Results
ROLLER's intuitive interface allows frontline staff to process payments quickly and efficiently
The platform's simplicity reduced staff training time, ensuring seamless operations even during peak periods.
ROLLER supports Arthurs Seat Eagle's multiple product offerings, including discounts, gift cards, and concessions, ensuring a smooth purchasing process for all guests.
We're absolutely amazed at how many tickets we sold last November and December.
Michelle Raki
Marketing Manager
The speed of the ticketing process freed staff to focus on creating meaningful interactions with guests, enhancing the overall visitor experience.
Since purchasing tickets is a very fast experience with us, it gives staff a chance to get personal with the guests and form a relationship. Which makes the guests and staff happier.
Michelle Raki
Marketing Manager
With ROLLER's online checkout Arthurs Seat Eagle's website is optimized to sell more tickets
Visitors found the online purchasing experience fast and easy, encouraging pre-bookings and reducing onsite queue times.
The website is very easy to use, easy to buy a ticket on, and it’s very, very popular.
Michelle Raki
Marketing Manager
By leveraging ROLLER, Arthurs Seat Eagle transformed its ticketing operations into a seamless and guest-focused process. The platform's intuitive design, support for diverse ticketing needs, and ability to streamline online sales have solidified Arthurs Seat Eagle as a must-visit destination in Victoria. This case study exemplifies how the right technology can enhance operational efficiency and enrich guest experiences, ensuring sustained success for high-traffic attractions.
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About Arthurs Seat Eagle
- Founded: 2016
- Location: Mornington Peninsula, Victoria, Australia
- Number of locations: 1
- Venue Type: Destination Attraction
- Website: https://aseagle.com.au/
- Years Using ROLLER: 8
- Favorite Features
