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Key Result #1 Increased upsells and average cart size by integrating laser gun upgrades into the online booking flow. |
Key Result #2 Using ROLLER to standardize tools and processes allows managers to maintain quality while also customizing for market-specific needs. |
Key Result #3 With ROLLER, Battle House has a partner that is committed to their long-term success, and they can provide critical feedback to the evolution of the platform. |
The challenge: A rigid booking process prevented Battle House from effectively selling upgrade options
Battle House, a collection of six leading laser combat venues in the United States, has revolutionized the traditional laser tag experience. Inspired by popular video games like Call of Duty and Fortnite, Battle House emphasizes immersive, tactical gameplay and offers extended game durations, engaging missions, and real-world interaction. Founded in 2014, Battle House has grown to five corporate locations and one franchise, serving a diverse customer base that includes children, adults, and families.
Despite its success, Battle House faced challenges in simplifying booking processes and effectively including upsells. In collaboration with ROLLER, a powerful and easy-to-use venue management platform, Battle House has streamlined operations and elevated its customer journey.
The solution: ROLLER's checkout streamlined booking and upselling to increase average cart values
ROLLER’s platform has been a game-changer for us. The seamless booking experience and upgrade options have streamlined operations and boosted revenue.
Darek Huckbody
Owner, Battle House
ROLLER’s online checkout transformed the online booking experience:
- Integrated upsells are directly placed into the booking flow, allowing customers to seamlessly select premium options like shotguns or snipers.
- Reduced customer confusion and manual intervention, boosting pre-arrival revenue.
As Darek noted, “ROLLER’s progressive checkout and integrated upsell features let us sell a lot more gun upgrades online and reduce customer confusion. Customers can now book and pay for everything upfront.”
ROLLER’s platform enabled Battle House to customize pricing and game formats per location to reflect local market conditions. The platform also provides a user-friendly interface that caters to varying tech comfort levels, from tech-savvy millennials to less digitally inclined grandparents.
“Our markets are so different,” Darek explained. “In the Midwest, people want to call and talk to someone, while other areas prefer a seamless online booking experience. ROLLER’s flexibility helps us meet these diverse needs.”
The results: Increased revenue and operational efficiency
ROLLER’s integrated upsell system resulted in significant additional annual revenue per location for Battle House. On top of the revenue increases, the all-in-one platform also helped them automate processes, reducing the burden on staff and allowing them to focus on delivering exceptional on-site experiences.
It isn’t just the business that benefited– ROLLER connects Battle House’s guests with better experiences. First-time customers now find the booking process easier to navigate, resulting in higher conversion rates, and repeat customers appreciate the seamless upgrade options and personalized experiences.
Standardized tools and processes powered by ROLLER also allow Battle House’s managers to maintain quality while addressing market-specific needs.
The ROLLER platform evolves with us, fixing challenges and improving features like API integrations. The support team and customizable tools make managing multiple locations far more efficient. The fact that we can beta test new features and provide input is a huge bonus for us.
Darek Huckbody
Owner, Battle House
Battle House plans to strategically expand their business in the future
By partnering with ROLLER, Battle House has not only enhanced its customer experience but also streamlined operations across six locations.
The Battle House team plans to continue leveraging ROLLER’s evolving features, such as API integrations with Smart Segments, to refine customer interaction and marketing campaigns.
Darek concluded, “ROLLER has helped us grow and improve while keeping the customer experience at the heart of everything we do.” The collaboration highlights the importance of adaptable, customer-centric solutions in the entertainment and attractions industry.
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About Battle House Laser Tag
- Founded: 2014
- Location: North Carolina, Texas, and Wisconsin, United States
- Number of locations: 6
- Venue Type: Tactical Laser Tag
- Website: https://www.battlehouselasercombat.com/
- Years Using ROLLER: 5
- Favorite Features
