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Key Result #1 Creative freedom unlocked: ROLLER powers unique experiences like an Advent Calendar and bundled memberships—no custom dev required. |
Key Result #2 $40K in incremental revenue: Bingemans’ automated partner program generated over $40,000 without adding additional headcount. |
Key Result #3 Recurring revenue unlocked: Bingemans launched new membership tiers, hitting monthly targets early and establishing a stable revenue stream. |
For over 80 years, Bingemans has been a beloved Canadian staple for families, friends, and communities looking for fun. Its offerings include a water park, tech-infused mini golf and outdoor mini golf, large arcades, escape rooms, bowling, a camping resort, and seasonal festivals like Oktoberfest, Screampark (a haunted attraction), and Gift of Lights (a holiday drive-thru light extravaganza). Bingemans is more than a venue—it’s an experience.
With more than a million guests visiting annually and a peak staff size exceeding 600, Bingemans' operations are impressively complex. But when the limitations of their previous POS system started to restrict their creative growth, they turned to ROLLER for a more flexible, scalable solution.
Since we offer such an array of attractions and experiences, there’s no POS that does everything we need—until ROLLER came along and did most of it. For us, that’s a huge win.
Laura Umbrio
Assistant Director of Amusements
Challenge: Outgrowing the old, embracing the new
Before ROLLER, Bingemans relied on CenterEdge to manage their point-of-sale and booking needs across various attractions. However, as their venue offerings expanded and diversified, the system could no longer keep up.
With complex operations requiring seamless online ticketing, multi-venue management, and data analytics, the team needed a flexible platform that could scale and evolve with them.
We needed a system that could keep up with how fast we innovate—ROLLER gave us that and more.
Laura Umbrio
Assistant Director of Amusements
Solution: Infinite possibilities with ROLLER
What stood out most to Bingemans wasn’t just what ROLLER could do—but what they could dream up with it.
From merchandising ticket packages across experiences to layering in custom guest journeys and bespoke experiences, ROLLER’s flexible architecture unlocked creative use cases far beyond a typical POS.
“There’s never a dead end with ROLLER. The creative possibilities are endless—it’s almost too much freedom in the best way,” shared Laura.
With support from their Customer Success Manager, Sarah Linden, Laura, and her team continue to push the boundaries. Whether it’s customized event flows or seasonal ticketing bundles, they’ve proven that with the right system and mindset, you can build almost anything.
Spotlight: The Premier Partnership Program
Perhaps the best example of Bingemans’ ingenuity is their Premier Partnership Program—an initiative born out of a desire to rebuild community connections and drive revenue post-COVID.
Previously a manual, spreadsheet-based corporate consignment initiative, Laura saw an opportunity to digitize and scale the concept using ROLLER’s membership and discount functionality. The result? A fully automated program that now powers exclusive perks for employees across 80+ local companies without needing a dedicated administrator.
I told Sarah, I want to build this so we never have to talk to anyone. And she said, ‘Challenge accepted!'
Laura Umbrio
Assistant Director of Amusements
The impact:
- 88 companies signed up
- 56 actively using the program
- $40,000+ in additional revenue
- Zero impact on frontline operations—no staff involvement required
The program is now a regular feature in their campaign calendar, with newsletters and seasonal perks shared with participating companies, helping Bingemans foster community loyalty while driving additional foot traffic to the park.
More creativity in action: The Advent Calendar and Diamond Membership
But Bingemans didn’t stop there! To spread holiday joy in a new way, they launched a limited-edition Advent Calendar with ROLLER—each door offering a surprise experience. Using ROLLER’s membership structure, they preloaded custom discounts and benefits assigned to individual codes that guests could redeem throughout the year. They sold out of their initial run of 99 boxes and are looking to go even bigger with the promotion this year.
Following this success, Bingemans is now developing an all-access Diamond Membership, combining the flexibility of their Premier Program with year-round perks for individual guests, further reinforcing their dedication to community, value, and guest delight.
Results: High impact, low lift
What makes Bingemans’ use of ROLLER so compelling isn’t just the revenue—it’s the mindset.
We work with 12 different systems. ROLLER is our favorite because we can do the most with it!
Laura Umbrio
Assistant Director of Amusements
ROLLER has become a trusted partner in their journey, empowering the Bingemans team to turn ideas into reality without friction. Whether launching new membership tiers, building seasonal packages, or creating entirely new ticketing experiences, they know ROLLER can handle it.
Looking ahead
Bingemans is already exploring their next big idea—a premium year-round Diamond Membership combining play, mini golf, seasonal events, and more. With ROLLER, Laura says she always has a running list of questions and ideas she brings to Sarah.
ROLLER isn’t just a platform. It’s our playground for innovation.
Laura Umbrio
Assistant Director of Amusements
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About Bingemans
- Founded: 1938
- Location: Ontario, Canada
- Number of locations: 3
- Venue type: Amusement Park
- Website: https://bingemans.com/
- ROLLER customer since: 2021
- Favorite features:
