Now that we’ve wrapped up IAAPA Expo Europe, the countdown to the highly anticipated IAAPA Expo 2024 in Orlando is on. Held at the Orange County Convention Center from November 18-22, this is the world’s largest gathering for the amusement parks and attractions industry. Whether you’re a seasoned professional or a first-time attendee, this annual event is an unbeatable opportunity to explore the latest trends, discover cutting-edge technologies, and connect with industry leaders from around the globe.
The ROLLER team is thrilled to be a part of IAAPA and we can’t wait to showcase our powerful platform as a Platinum Sponsor of this year’s event.
What to expect at IAAPA Expo 2024
This year’s IAAPA Expo is shaping up to be the most exciting one yet! With over 30,000 industry professionals and 1,000+ exhibitors from all around the world, it’s the ultimate gathering for anyone in the attractions industry.
If you run a theme park, water park, zoo, family entertainment center, or other attraction venue, IAAPA is a great chance to connect with other industry professionals and take your business to new heights. The event features a packed schedule of educational sessions, exhibitor booths, and networking opportunities, all designed to keep you ahead of industry trends and operational best practices.
Discover the latest innovations
The expo floor will be buzzing with groundbreaking products, services, and technologies. From state-of-the-art rides and immersive virtual reality experiences to the latest in food and beverage innovations, you’ll find everything you need to drive growth and efficiency at your venue.
This year’s expo emphasizes tech innovations, spotlighting trends like artificial intelligence, augmented reality, and sustainability. These emerging technologies will enhance guest experiences and improve your venue’s operational efficiency and eco-friendliness.
Learn from the experts
The IAAPA Expo isn’t just about seeing cool new products—it’s also about learning from the best in the business. With a full schedule of educational sessions led by industry experts, you’ll have the chance to dive into topics like guest experience, safety, marketing, and leadership. Whether you’re an industry veteran or just starting out, you’ll walk away with actionable takeaways to help your business thrive in a rapidly evolving market.
The opportunities for growth and innovation are endless at IAAPA Expo 2024. Get ready to be inspired, make valuable connections, and bring fresh ideas back to your venue!
What’s new for ROLLER in 2024?
This year, ROLLER is bringing several exciting updates to IAAPA 2024.
Speaking sessions you don’t want to miss
Mark your calendar for an essential speaking session: "2025 Benchmarks: The Cheat Sheet for Business Growth," presented by ROLLER’s General Manager, Brett Sheridan, and Greg Schmatz, VP of Operations at Skyzone. This 20-minute session will give you the latest industry insights and actionable takeaways for improving your venue’s performance, including:
- Key 2025 industry benchmarks and emerging trends that will shape the future of visitor attractions
- Practical strategies to optimize operations and generate revenue
- How to leverage data to identify growth opportunities
- Actionable insights to enhance guest engagement and boost profitability
Catch the session on Wednesday, November 20th, from 1:50pm - 2:10pm at the Innovation Stage (S230BC).
The new and improved ROLLER booth
ROLLER will unveil several exciting updates and additions to our booth. If you visited us last year, you’re in for a treat—our booth (#5144) will be even larger and feature new interactive elements designed to showcase how ROLLER’s platform combines power with simplicity to help modern attractions streamline operations, delight guests, and increase revenue. Plus, we’ll be offering hands-on demos of our latest product releases, including new features designed to simplify your day-to-day operations and help you deliver exceptional guest experiences.
Whether you’re an existing customer or just curious about what we do, we’d love to see you at our booth. In addition to our demos, we’ll also be sharing our new 2025 Attractions Industry Benchmark Report, revealing valuable insights, guidance, and actionable strategies for operators to drive revenue growth. This report will also be a key focus of our speaking session, where we’ll dive even deeper into the data and what it means for your business.
The ROLLER team, led by founder and CEO Luke Finn, at IAAPA Expo 2023
Product demos and new features
At IAAPA Expo 2024, we’ll be showcasing several exciting live demos that highlight the power and flexibility of ROLLER’s platform including ROLLER Analytics, a tool that gives you valuable insights into guest data, revenue, and memberships. This powerful feature allows your team to make data-driven decisions from anywhere, empowering you to stay ahead of operations and drive growth.
We’ll also demo ROLLER's online checkout. Our seamless, mobile-friendly online booking experience can help your venue increase online revenue by up to 30% while significantly reducing cart abandonment.
Visit us at our booth to explore how these tools can transform your operations and boost your revenue!
Networking and special events
One of the highlights of the IAAPA Expo 2024 is the chance to meet with industry professionals and forge valuable connections. This year, ROLLER is making it even easier for attendees to unwind, network, and dive into meaningful conversations with our daily happy hours. Whether you're interested in learning more about our platform or simply looking to mingle with fellow attendees, our happy hours are the perfect place to relax after a long day at the expo.
Smooth Operator Happy Hours
Kick-off IAAPA on Tuesday, November 19, from 4pm - 6pm at our Smooth Operator Happy Hour. Stop by booth #5144 for refreshing drinks, snacks, and great conversations.
Can’t make it on Tuesday? Don’t worry! We’re hosting two more happy hours:
- Wednesday, November 20, from 4pm - 6pm at the ROLLER booth
- Thursday, November 21, from 4pm - 6pm at the ROLLER booth
We look forward to seeing you there!
Let’s connect at IAAPA Expo 2024
IAAPA Expo 2024 is shaping up to be an unforgettable event packed with opportunities to learn, network, and discover the latest innovations in the attractions industry. Be sure to visit ROLLER at booth #5144 for live product demos, insightful conversations, and networking events that can help you elevate your venue’s operations.
Ready to streamline your business? Book a demo with the ROLLER team in advance, or stop by our booth to see how our solutions can drive your success. We can’t wait to see you in Orlando!
