The 2024 IATP Conference & Trade Show was an exciting gathering of the adventure and trampoline park industry’s best! From September 9-11, attendees got the chance to learn, connect, and discover new ways to elevate their businesses.
With a great location and record-breaking attendance, the energy was high as park operators, vendors, and experts came together to share ideas and talk about the future of indoor family entertainment centers, trampoline parks and adventure parks. We had a blast catching up with our partners, customers, and meeting some new faces.
In this post, we’ll dive into the event highlights, key takeaways, and share how ROLLER can help venues grow in this fast-paced industry.
Event recap: A record-breaking year for IATP
This year’s IATP event was one for the books! The Margaritaville Beach Resort in Hollywood, Florida was an ideal location, offering a vibrant atmosphere where attendees could explore new attractions and connect with industry experts.
Greg Spittle, Head of Partnerships at ROLLER
The Flip-Flop Fiesta kicked off the event with a warm welcome from ROLLER’s Head of Partnerships Greg Spittle, setting the tone for three days of learning and collaboration.
Matt Paetkau (Adventure Air Sports), William Anglin (Next Level Parks), Greg Spittle (ROLLER), Alyse Sklover (ROLLER), Sarah Linden McBee (ROLLER)
Another highlight was our partner Magic Memories joining the conference, showcasing their innovative photo experience. Magic Memories is an entertainment technology company that creates media capture experiences for over 200 international partners. Their unique products encourage guests to smile, engage, and share content, while offering significant revenue and marketing benefits for brands. At the conference, they demonstrated how their media capture systems can enhance guest experiences and drive additional revenue streams for venues.
Panel highlight: "The Wisest Solution for Your Park"
Our very own Alyse Sklover (Senior Manager of Events) and Greg Spittle (Head of Partnerships) hosted the interactive panel "The Wisest Solution for Your Park," which was a big hit, receiving excellent ratings in the show survey.
Alyse Sklover, Senior Manager of Events at ROLLER
What made this session stand out was the level of audience participation. Rather than just offering advice, attendees shared their own challenges and solutions, especially around selecting tech partners and making the most of them. It created a real sense of community as everyone– even competitors– were eager to help each other out and share best practices to solve common problems.
This collaborative spirit was a theme throughout the event, with discussions bringing to light how many challenges, from tech partnerships to day-to-day operations, can be solved by tapping into the collective wisdom of the industry.
Read more: Top Trampoline Park Trends for 2025
Industry challenges and opportunities
Throughout the conference, vendors and operators exchanged valuable insights on topics like safety, operational efficiency, and guest services, highlighting the importance of collaboration within the industry.
Here are some common challenges we heard from operators in the adventure park, trampoline park and family entertainment center industries:
Timed experiences
Many operators struggle with guests arriving late for timed experiences, despite offering early arrival windows and sending multiple reminders. This can lead to frustrated guests and disrupt the flow for others. Some venues have shifted away from strict time slots, instead offering guests the chance to purchase blocks of time and be accommodated on a first-come, first-served basis, which has shown promise in reducing issues.
Membership sales
Selling memberships is another hurdle for some operators. Attendees discussed their membership packaging strategies, and after a group brainstorming session on pricing and incentives, some operators planned to implement new ideas to improve their membership sales.
Dynamic pricing
The topic of dynamic pricing sparked a conversation about its merits. Operators weighed the benefits of true dynamic pricing versus peak/low attendance pricing, exploring the best strategies to optimize revenue while managing guest expectations.
Read more: How Dynamic Pricing Works and How to Use It
How ROLLER can help adventure parks succeed
Throughout the IATP Conference, we were thrilled to welcome a steady stream of customers, prospects, and partners to our booth. Whether discussing safety, efficiency, or growth, the energy was contagious as vendors and operators engaged in meaningful discussions.
At ROLLER, we’re committed to helping adventure parks optimize operations and deliver exceptional guest experiences. Here’s how our platform can support your business and help you overcome common industry challenges:
Increase bookings with seamless online ticketing
ROLLER’s Online Checkout empowers venues to optimize capacity and deliver a smooth, hassle-free experience for guests. By offering flexible add-ons, mobile-friendly design, and easy payment options, venues using ROLLER have seen up to a 30% boost in online revenue and a significant drop in cart abandonment.
The streamlined booking process not only makes it easier for guests to plan their visit but also helps reduce lines at the venue. By booking online and pre-signing waivers, guests can spend more time enjoying the activities they love.
Drive recurring revenue with smart memberships
With ROLLER, nurturing guest loyalty and turning casual visitors into committed members has never been easier. Our Membership Management software helps venues tap into reliable, recurring revenue streams while building a loyal community of advocates.
Automated repeat billing allows for better income prediction while reducing the risk of failed payments through advanced machine learning. Guests can easily purchase and redeem memberships online or in-venue, ensuring a seamless experience every time. Plus, with customizable rewards and member-only discounts, you can drive additional revenue from party bookings, food, and merchandise.
Streamline operations with making data-driven decisions
ROLLER Analytics allows you to instantly view visual dashboards and detailed reports full of crucial data, including guest flow, revenue, and membership activity. This allows you to make smarter decisions that fuel growth, giving you the tools to focus on high-impact areas while eliminating guesswork. Stay ahead by simplifying your operational insights so you can concentrate on what truly matters.
Read more: Save Up to 125 Hours per Year With Analytics
Looking ahead: The future of adventure parks
IATP Conference & Trade Show 2024 made it clear that the future of the adventure park industry is bright, with operators, vendors, and partners all focused on growth and innovation. Whether it's through tech partnerships, optimizing guest experiences, or exploring new pricing strategies, the insights gained from this event will fuel the industry’s next chapter.
If you didn’t catch us at IATP 2024, be sure to reach out to learn more about how ROLLER can help your venue thrive!
With ROLLER, you can focus less on day-to-day tasks and more on what matters most: delighting your guests and growing your business.
Excited about what’s next? Book a demo to see how we can help your rink thrive.
