Keeping your venue’s revenue on track requires more than just offering great experiences—it’s also about ensuring every payment is collected efficiently and on time. Unpaid bookings, delayed transactions, and failed payments can quickly eat into your profits if not managed effectively. That’s why ROLLER has developed a suite of smart payment features designed to minimize lost revenue, streamline payment collection, and make it convenient for your guests to spend with you. From charging stored payment methods to automating payment collections, here are four ways that ROLLER helps ensure you get paid, every time.
1. Reduce lost revenue from unpaid bookings
Unpaid bills can quickly accumulate, and manually chasing these overdue payments not only costs time but can also lead to significant revenue loss.
That's why ROLLER helps you charge a stored payment method for accounts with outstanding balances. ROLLER securely stores the card details used to make an online booking payment. Then if a guest forgets or fails to settle the remaining balance on the day of their booking, you can easily charge the card on file.
For example, consider a birthday party where parents are exhausted after running around after an excited group of kids. Instead of going through the hassle of another physical card transaction, you can simply ask, "Would you like me to charge the card on file?" This convenience not only enhances the guest experience but also ensures that you collect the payment.
Venues using this feature collect an average of $3,000 p/m—revenue that could’ve otherwise been lost!
2. Auto-cancel a booking if you don’t receive payment in time
Not only does securing payments matter, but ensuring they happen on time is just as crucial.
Creating a tentative booking allows you to add automatic cancelation time limits. If payment isn’t received, bookings will auto-cancel to free up capacity so that you can secure another sale in its place rather than losing that booking altogether.
When a guest makes a booking inquiry, your staff can quickly create a hold on the booking. This hold reserves the tickets for a specified amount of time, during which a payment link is sent to the guest. With its built-in expiry time, the link creates a sense of urgency, encouraging guests to confirm their booking promptly. It's a win-win: guests enjoy the convenience of paying via their preferred online method, while your business avoids losing that revenue if the guest never pays.
The system offers flexibility for larger bookings like parties or corporate events by allowing your team to extend the hold time, giving guests more space to coordinate and confirm. You’ll receive a reminder before the link expires so you can do additional follow-up if required.
3. Prevent chargebacks with payment links
One of the biggest challenges in handling payments is ensuring security while maintaining convenience. That's where payment links come into play.
Payment links provide guests with a more secure payment solution by eliminating the need to share sensitive payment information over the phone. In-built customer authentication shifts liability from your venue to the processing bank, so you’re not responsible for issuing the chargeback. Additionally, payment links offer greater flexibility, allowing guests to choose their preferred payment method, whether it’s Apple Pay, Google Pay, or even Buy Now Pay Later options.
If you’re not using payment links, your staff likely spend a lot of time on the phone manually collecting payments. After releasing this feature, ROLLER customers are reducing the time spent managing payments. For every 100 payments, your staff's time is reduced by over an hour with payment links—from 2 hours and 28 minutes to just 1 hour and 26 minutes.
"I like that we don't have to take payments over the phone anymore. We just send guests a payment link, and it's up to them. We don't have to facilitate any card numbers or anything like that."
Myra Williams
Acting General Manager at Amaze World
4. Automatically collect failed membership payments
Dunning, in simple terms, is the process a business uses to systematically follow up on failed membership payments. This can involve sending reminders, making phone calls, or retrying the failed transaction manually or automatically.
ROLLER's Smart Dunning feature takes this a step further by using machine learning to optimize the timing of these membership payment retries. After two unsuccessful attempts to collect a payment, Smart Dunning automatically takes over, continuing to process the payment at times that are most likely to succeed. The timing of these retries is tailored based on factors like the region and the specific reason for the transaction's decline.
This intelligent approach to payment collection can significantly impact your bottom line. On average, Smart Dunning reduces membership churn by 0.5%, translating to substantial revenue retention. For example, a venue with 10,000 members, each paying $30 per month, could retain an additional $1,500 in monthly membership revenue.
Want to explore how these smart payment tools could help you save time and boost revenue? Book a demo today to get started!
Read more: How ROLLER Analytics Helps Venues Grow Memberships
