What is POS marketing?

POS marketing is a sales and promotional strategy that targets guests at checkout to increase revenue and engagement. It includes signage, upsells, bundled offers, loyalty programs, and digital displays to influence purchasing decisions at the point of sale.

What is an example of a point of sale?

A POS is where transactions happen—like a theme park entrance, arcade kiosk, or online booking checkout—where venues can apply POS marketing strategies.

What is a point of sale strategy?

A POS strategy is a plan to increase guest spending at checkout through tactics such as impulse buys, personalized promotions, bundled discounts, and time-sensitive offers. Effective POS strategies also improve guest convenience by streamlining purchases.

How does POS marketing drive more sales?

POS marketing drives sales by leveraging real-time guest interactions to encourage last-minute purchases, promote exclusive deals, and increase guest retention. By presenting relevant offers when guests are already making a purchase, venues can increase average transaction values and drive repeat visits.

What is a POS report?

A POS report (Point of Sale report) is a sales and performance report generated by a POS system. It provides businesses with insights into revenue, transaction trends, customer behavior, and inventory management. These reports help operators make data-driven decisions to improve profitability and efficiency.

What does POS stand for?

POS stands for “Point of Sale.” It refers to the system or software used to process transactions when a customer makes a purchase. POS systems are commonly used in attraction venues to handle payments, track sales, and generate reports.

What is a POS Z report?

A POS Z report is a detailed end-of-day sales summary that provides a snapshot of all transactions processed through a POS system within a specific period. It includes: Total sales revenue Payment breakdown (cash, credit card, gift cards) Refunds and discounts Taxes collected

What are POS records?

POS records refer to all the data and transaction logs stored within a POS system, including: Sales transactions Payment method details Customer purchase history Inventory adjustments Employee logins and sales performance

What types of POS reports do venues need?

Understanding your venue’s performance requires more than just tracking daily sales—it’s about uncovering actionable insights that help you optimize revenue, guest experience, and operations. With ROLLER Analytics, operators have access to a comprehensive suite of POS reports, all designed to eliminate manual data exports, reduce reliance on spreadsheets, and turn raw data into real business growth.