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Key Result #1 Switching to ROLLER’s online checkout made managing online bookings easier for the Urban Xtreme team. |
Key Result #2 The Urban Xtreme team unlocked a powerful new revenue stream through ROLLER’s gift card management software. |
Key Result #3 The ROLLER platform's ease of use makes it simple to train Urban Xtreme staff, streamlining operations and creating a better guest experience. |
The challenge: Finding the right tech for a scaling business
Urban Xtreme is a fast-growing family-owned adventure park located in Queensland, Australia. They offer a range of activities, including indoor skiing, snowboarding, trampolining, ninja warrior, and laser tag. Beginning with just one team member in 2016, the business now operates with over 70 staff. We spoke to Center Manager Matthew Ginn to discover ROLLER's impact on Urban Xtreme.
ROLLER has definitely helped us with the park operations and improved the customer experience. We can quickly get our customers through the door, which is important to a business like ours. We can constantly manage all our products' capacity to ensure we’re not exceeding volume simply and efficiently.
Mike Ginn
Center Manager
Prior to his time at Urban Xtreme, Ginn worked as a Manager at Supatramp, another ROLLER customer, where they used ROLLER’s Point of Sale (POS) system, online ticketing platform, and birthday party management solutions.
The solution: A powerful all-in-one platform
Urban Xtreme chose ROLLER as its platform for running venue operations because of our comprehensive, out-of-the-box features. By consolidating operations into one platform, Urban Xtreme experienced significant cost savings and saw increases in efficiency.
ROLLER delivered features we couldn’t get from any other product on the market.
Mike Ginn
Center Manager
In addition to the comprehensive platform, Urban Xtreme has enjoyed working with ROLLER’s onboarding and support teams. Reflecting on his initial experience, Ginn added, “ROLLER provided a lot of support in the onboarding stage to get us up and running. Once I had been through that, I was able to utilize the Knowledge Base and the support system ROLLER offers. An answer to any question is never far away. The training process and support level has always been top notch.”
The results: Increased revenue and happy staff
Ginn enjoys the complete and ever-growing feature set ROLLER brings to Urban Xtreme, especially the online checkout.
A key feature we use is the online checkout, enabling us to create checkouts that we can embed directly on our website. The online checkout experience allows us to include add-ons and provide an up-sell at every checkout point.
Mike Ginn
Center Manager
Urban Xtreme expands its marketing reach by creating targeted campaigns that use ROLLER data
Urban Xtreme taps into its audience of previous guests and uses the customer information in the ROLLER platform to create targeted marketing campaigns to entice guests to return to the park. They can also send consistent marketing communications to their guests to help them foster long-term relationships.
ROLLER’s automated workflows enable us to stay in contact with our customers regularly, which can improve the customer experience and help us increase our customers' lifetime value.
Mike Ginn
Center Manager
Gift cards open up an additional revenue stream for Urban Xtreme
Perhaps the feature Ginn enjoys using the most is ROLLER’s online gift card system.“The online gift card system provides us with an additional amount of revenue that surpasses the cost of ROLLER alone," he said.
The ability to purchase gift cards does not require any additional effort or cause any strain on operations. “It is easy for our customers to purchase gift cards, and the redemption process is simple for us.”
The Urban Xtreme team can move frontline staff according to real-time business needs with ease
In a busy adventure park, being able to move staff into different roles at speed is critical. ROLLER’s all-in-one solution means staff can use the same software across the park and deliver a better customer experience.
We are always trying to cross-train our staff so they can be used across multiple areas in the park. With ROLLER, our staff can move from reception to café roles and have a seamless transition. Our staff being instantly comfortable with the platform across multiple roles is very beneficial.
Mike Ginn
Center Manager
Urban Extreme offers advice to other venues
In closing, we asked Ginn what he would say to someone considering ROLLER.
ROLLER is the leading vendor in the leisure and entertainment industry. They constantly introduce new features to their already excellent feature set, which they deliver out of the box. The support from their team is unreal. I have no issues recommending ROLLER to any family entertainment business.
Mike Ginn
Center Manager
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About Urban Xtreme
- Founded: 2009
- Location: Hendra, Queensland, Australia
- Number of locations: 1
- Venue Type: Adventure Park
- Website: https://www.urban-xtreme.com.au/
- Favorite Feature(s)
