What percentage of attractions' business revenue is driven by gift cards?

The percentage of business revenue driven by gift cards varies widely depending on the attraction type and its offerings. Gift cards can contribute a significant portion of revenue, especially during peak gifting seasons, special occasions, or promotional campaigns. While the exact percentage can differ, many attractions benefit from the boost in sales and guest engagement that well-implemented gift card programs can provide.

How can offering gift cards help drive additional revenue to my business?

Offering gift cards can drive additional revenue to your attraction by encouraging new visits, increasing customer spending, and improving cash flow. Gift cards attract new guests who may not have considered your venue, generating incremental sales. Recipients often spend more than the card's value, boosting overall revenue. Plus, advanced sales from gift cards provide immediate cash flow.

Why do I need online gift card management software and how does it work?

You need online gift card software to easily create, manage, and sell gift cards through your attraction's website. This software streamlines the entire gift card process, from purchase to redemption. Guests can conveniently buy gift cards online, customize them, and send them digitally or via mail. Recipients redeem the cards for goods and services at your venue. Online gift card software enhances guest convenience, boosts sales, and provides a user-friendly experience, making it a valuable tool to expand your attraction's revenue streams.

Seamless Gift Card Sales with Gift Card Software

Trusted by over 2,000 venues worldwide

ONLINE GIFT CARD SALES

Deliver a superior experience with flexible options

Guests can purchase gift cards in your online checkout or at POS in your venue. Flexible options include physical and digital cards, fixed and custom amounts, and custom expiry dates in your local currency.

Learn more about gift cards

Deliver a superior experience with flexible options

VIDEO MESSAGES

Delight your guests with a personal touch

Customize the look and content of your digital gift cards to suit your brand, an upcoming holiday, or a special event. With built-in video recording, your guests can send gift cards with a personalized message, saying how incredible the experience is at your venue!

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GIFT CARD REDEMPTION

Give guests a seamless redemption experience

Our fully integrated gift card solution means physical and digital gift cards can be redeemed both online and in venue, giving guests the flexibility to book with your venue in the way that works for them!

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ACCRUAL ACCOUNTING FOR GIFT CARDS

Save time reporting on your gift card revenue

Gift cards are a great way to generate revenue and attract new guests but reporting on them can often be tricky - not with ROLLER! Our fully integrated accrual accounting reports offer real-time gift card sales, redemption, and outstanding deferred revenue figures, all in your ROLLER dashboard.

Learn more about reporting

CONNECTED DATA

Make data-driven business decisions

Combine gift card data with other guest data like age range and purchase preferences to garner richer guest insights. These insights can be used to help increase your targeting and power your marketing campaigns.

Learn more about CRM

TAILORED FOR YOUR INDUSTRY

Find the solution that works for your venue

Select your industry and discover how ROLLER can help your business grow.

Trampoline parks FEC Playcenters Climbing Wake and Aqua parks Water parks Amusement parks Go-karting Bowling Roller skating Ice skating Museums Zoos & Wildlife parks Adventure parks Minigolf Axe Throwing

All-in-one venue management software

Supporting your business every step of the way

Whether you manage one venue or 100, you need a solution built to help you succeed. At ROLLER, we help operators do just that.

200+

employees

2000+

customers

24/7

global support

5M+

bookings per month

100M

guest visits annually

$4B

transactions processed annually

“The return on investment for gift cards has been phenomenal. We sold $30,000 in gift cards in December last year. We've probably never even sold that in a year, let alone a month."

Kristina Leiter

Director of Member and Visitor Experiences, expERIEnce Children's Museum

: The percentage of business revenue driven by gift cards varies widely depending on the attraction type and its offerings. Gift cards can contribute a significant portion of revenue, especially during peak gifting seasons, special occasions, or promotional campaigns. While the exact percentage can differ, many attractions benefit from the boost in sales and guest engagement that well-implemented gift card programs can provide.
: Offering gift cards can drive additional revenue to your attraction by encouraging new visits, increasing customer spending, and improving cash flow. Gift cards attract new guests who may not have considered your venue, generating incremental sales. Recipients often spend more than the card's value, boosting overall revenue. Plus, advanced sales from gift cards provide immediate cash flow.
: You need online gift card software to easily create, manage, and sell gift cards through your attraction's website. This software streamlines the entire gift card process, from purchase to redemption. Guests can conveniently buy gift cards online, customize them, and send them digitally or via mail. Recipients redeem the cards for goods and services at your venue. Online gift card software enhances guest convenience, boosts sales, and provides a user-friendly experience, making it a valuable tool to expand your attraction's revenue streams.

GIFT CARD SOFTWARE

Boost sales with digital gift cards