What are the common challenges in guest feedback collection?

Many methods of feedback collection ask the wrong questions or solicit feedback at inappropriate times, leading to insights that may not accurately reflect guest experiences and resulting in low response rates. This makes it difficult for attractions to gain a comprehensive understanding of guest satisfaction and potential areas for improvement. As a result, attractions are seeking more efficient and timely ways to gather feedback that drives meaningful enhancements and enriches the guest experience.

Why do guest reviews matter?

Generating more online reviews from guests is crucial as these reviews strongly influence potential guests. In today's digital landscape, online reviews carry significant trust and influence, often surpassing traditional marketing efforts or word-of-mouth referrals. Positive reviews enhance your venue’s reputation, attract new visitors, and reinforce guest confidence in your attraction.

How can I get more positive guest reviews?

Actively encourage guests to leave reviews and respond promptly to both positive and negative feedback, showcasing your commitment to guest satisfaction and continuous improvement. By consistently delivering quality experiences and engaging with reviews, you can cultivate a positive online reputation that resonates with potential guests and drives higher guest satisfaction overall.

How can I make better-informed decisions based on guest experience data?

To make better-informed decisions based on guest feedback, analyze trends and patterns in the data to identify areas for improvement. Prioritize actionable insights by addressing recurring issues and enhancing positive aspects highlighted by guests. Use feedback to fine-tune operations, optimize offerings, and tailor experiences to meet guest expectations.

Guest Feedback Software: Collect, Analyze and Action Guest Feedback

Trusted by over 2,000 venues worldwide

GUEST SURVEYS

Reach your guests where & when it matters

The guest feedback software automatically sends guests surveys right after visiting your venue. Guest information is pre-filled to save time, and you can incentivize guests to complete your survey, ensuring you maximize response rates. Help new customers find your venue by asking your guests to leave a public review.

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COMPLAINT RESOLUTION

Act quickly to turn critics into fans

Receive a notification when a guest leaves a negative review so you can contact the guest immediately to remedy the situation before they leave a review on a public review site such as Google or Facebook.

“The Guest Experience Score has made our general managers hyper-focused on customer service.”

Anneliese Morgan

Director of Sales, Uptown Jungle

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INDUSTRY BENCHMARKS

Set the benchmark in your industry

See how your aggregated Guest Experience Score compares against other venues in your industry – either in your region or globally – to identify areas for improvement and where you excel against the competition.

“Now we have the evidence to back up where we’re doing a great job and where we need to improve.”

Tom Reed

Training and Service Coordinator, Australian Sports Museum

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DATA-DRIVEN INSIGHTS

Powerful insights that you can action, fast

Guest surveys will give you the data you need to evaluate your team's performance, increase staff on days with longer queue times, improve your facilities, and attract a larger number of guests. The aggregated Guest Experience Score provides a single metric for your business to track the guest experience at both an individual guest and business level over time.

We have a really good barometer on how the business is going. You can dive into the feedback and find out what ticket they purchased and what location they were at. It enables us to compare why one ticket is performing well, and another ticket isn’t.”

Jake Cunningham

Group Digital Marketing Manager, TreeClimb

: Many methods of feedback collection ask the wrong questions or solicit feedback at inappropriate times, leading to insights that may not accurately reflect guest experiences and resulting in low response rates. This makes it difficult for attractions to gain a comprehensive understanding of guest satisfaction and potential areas for improvement. As a result, attractions are seeking more efficient and timely ways to gather feedback that drives meaningful enhancements and enriches the guest experience.
: Generating more online reviews from guests is crucial as these reviews strongly influence potential guests. In today's digital landscape, online reviews carry significant trust and influence, often surpassing traditional marketing efforts or word-of-mouth referrals. Positive reviews enhance your venue’s reputation, attract new visitors, and reinforce guest confidence in your attraction.
: Actively encourage guests to leave reviews and respond promptly to both positive and negative feedback, showcasing your commitment to guest satisfaction and continuous improvement. By consistently delivering quality experiences and engaging with reviews, you can cultivate a positive online reputation that resonates with potential guests and drives higher guest satisfaction overall.
: To make better-informed decisions based on guest feedback, analyze trends and patterns in the data to identify areas for improvement. Prioritize actionable insights by addressing recurring issues and enhancing positive aspects highlighted by guests. Use feedback to fine-tune operations, optimize offerings, and tailor experiences to meet guest expectations.

GUEST EXPERIENCE SURVEY & FEEDBACK SOFTWARE

Grow your business with our guest feedback software