Virtual reality has enabled the transformation of the entertainment and attractions industry. Location-based entertainment (LBE) companies have been the first to witness this shift as they develop attractions that generate reoccurring business. Find out how Phenomena , a pioneer in the entertainment industry, has leveraged VIVE virtual reality headsets, accessories, and multiplayer free-roam software to attract customers from around the world. https://business.vive.com/us/stories/phenomena-and-htc-vive-reinvent-location-based-experience/