DATA, TRENDS, AND STRATEGIES

2025 Attractions Industry Benchmark Report

ROLLER’s 2025 Attractions Industry Benchmark Report is here!

Packed with insights from hundreds of thousands of data points, this detailed report will reveal how you stack up against the market. Inside, you’ll find key booking and spending trends, guest behavior shifts, and strategies to help you stay ahead in an ever-changing market.

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COMPREHENSIVE INSIGHTS

What you’ll learn

In your copy of ROLLER’s 2025 Attractions Industry Benchmark Report, you’ll uncover:

  • Guest booking and spending behavior: Learn about booking channels, mobile adoption, and online basket sizes.
  • High-performing revenue streams: See how to leverage group bookings and memberships to increase revenue and guest loyalty.
  • Payment preferences: Discover how digital wallet usage and flexible payments impact transaction value and guest satisfaction.
  • Feature trends: Explore how tools like digital waivers, online accounts, and gift cards can streamline operations and elevate the guest experience.
COMPREHENSIVE INSIGHTS
ORDER VALUE

Are you making the most of your bookings?

In an industry where every dollar counts, order value is something to keep an eye on – especially when online checkout order value perform so well. If you’re not already offering an optimized online checkout on your website, now is the time to start. 

1x
Order value for in-venue POS
3x
Order value for online checkout
Members visit venues
more than non-members
Memberships are offered at
of venues around the world
RETURN VISITS

Are your guests returning frequently?

Return visits contribute to growth, so if you want to increase repeat business, memberships could be the ticket. In the full report, you’ll uncover plenty of other insights around additional revenue streams, too. 

OPTIMIZED CHECKOUT

Are you offering convenient ways to book?

Offering a mobile-optimized and always-available online checkout is crucial for capturing bookings when it's most convenient for your guests. With many bookings happening outside typical business hours, ensuring 24/7 access helps maximize revenue and meet guest expectations.

of online bookings are made after 5pm
of guests bookings are made on mobile devices
TURN 2025 INTO YOUR MOST SUCCESSFUL YEAR YET
TURN 2025 INTO YOUR MOST SUCCESSFUL YEAR YET

Unlock insights and actionable advice

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