How do your trampoline park’s bookings, revenue, and guest trends compare to industry leaders? The trampoline park industry is evolving, bringing exciting opportunities for operators to grow and enhance the guest experience. With shifting guest behaviors, new spending patterns, and a surge in online bookings, now is the perfect time to fine-tune strategies and maximize revenue.
Data from ROLLER’s 2025 Attractions Industry Benchmark Report provides key insights into how the trampoline park industry is performing, what’s changing, and where the biggest opportunities lie. From the rise of online booking to the power of memberships, we’ll dive into the latest trends and offer actionable strategies to help trampoline parks thrive in 2025.
Online bookings dominate, but there's room for growth
Online booking is no longer just an option—it’s an essential driver of revenue. Across the whole attractions industry, online checkouts generate 3x higher order values than in-venue POS transactions. Yet, trampoline parks still rely heavily on in-person bookings, with only 31% of trampoline park bookings made online, compared to 66% at the point of sale (POS).
This shift presents a major opportunity: trampoline parks that streamline and promote online bookings can increase revenue without adding extra operational costs.
Key takeaways for trampoline park operators:
- Ensure your online checkout process is mobile-friendly, as 83.3% of online bookings for the attractions industry come from mobile devices.
- Online conversations for trampoline parks are up 1.3% year-on-year.
- Simplify the number of clicks required to complete a booking, reducing friction for guests.
- Offer incentives for online bookings, such as discounted rates for early purchases or bundled packages that encourage higher spending.
More guests per booking means more revenue
One of the standout findings in the report is that trampoline park online bookings bring in 1.3 more guests per transaction than POS bookings. Across all booking methods, trampoline parks see the following average guests per booking:
- Online checkout: 3.4 guests
- POS: 2.1 guests
- Venue manager (for parties and groups): 10.1 guests
Since trampoline parks thrive on group visits including families, birthday parties, and school trips, encouraging online bookings can significantly boost guest volume.
Key takeaways for trampoline park operators:
- Target families and group outings with online promotions that highlight the convenience of booking in advance.
- Offer upsells during the online checkout process, such as food and beverage bundles or VIP experiences.
- Introduce flexible pricing that rewards larger bookings with group discounts or exclusive perks.
Read more: How to Maximize Revenue with Smart Upselling
Party bookings are up for trampoline parks
Trampoline parks have long been a go-to for birthday parties and group events, and the latest data reinforces their value. While party bookings have declined in some areas of the attractions industry, trampoline parks have seen a positive shift, with a 2.1% year-on-year increase.
- Higher guest retention: Trampoline parks that offer parties see 7.0% more return guests than those that don’t.
- Revenue growth opportunity: By bundling food, merchandise, and exclusive experiences, trampoline parks can maximize spending per party.
Key takeaways for trampoline park operators:
- Encourage early bookings: Most parties are booked 2-4 weeks in advance across the attractions industry, giving operators a window to market directly to parents and organizers.
- Create tiered party packages: Offer add-ons like private trampoline zones, custom birthday experiences, and premium food options.
- Implement follow-up marketing: Send guests discounted return visit offers to convert partygoers into repeat customers.
Memberships: A game-changer for repeat business
Trampoline parks that offer memberships see 261.5% more visits per member compared to non-members. This makes memberships a powerful recurring revenue stream and an excellent way to increase guest loyalty.
Why memberships are a win-win:
- Steady, recurring revenue: No more guessing when the next big sale will come in. Memberships provide a reliable income stream.
- More frequent visits: Members keep coming back, which means more engagement and stronger guest loyalty.
- Higher spending per visit: When guests visit more often, they tend to grab snacks, drinks, and souvenirs, adding to your bottom line.
Key takeaways for trampoline park operators:
- Offer flexible membership tiers: Include options for unlimited visits, weekday-only access, and family memberships to cater to different audiences.
- Incentivize sign-ups: Offer a discount on the first month for party guests or new visitors.
- Add exclusive perks: Members should get VIP perks like priority access, discounts on birthday parties, or exclusive event invitations.
Digital payments and waivers improve efficiency
Another major shift in the industry is the rise of digital payment options and waivers.
- Digital wallets now account for 10.6% of all transactions across the attractions industry, with values 43.5% higher than average purchases.
- 90.9% of trampoline parks now use digital waivers to streamline check-ins and improve safety.
Key takeaways for trampoline park operators:
- Expand payment options: By accepting more flexible payment options like digital wallets and Buy Now, Pay Later (BNPL), you can cater to more guest preferences and reduce the number of abandoned carts at checkout.
- Streamline guest check-in: Use pre-signed digital waivers to speed up entry, reducing wait times and administrative work.
Ready for the full 2025 Attractions Industry Benchmark Report?
2025 is shaping up to be a big year for trampoline parks, and operators who stay on top of these trends will be best positioned for success. By optimizing online bookings, leveraging party and membership programs, and streamlining payments, you can drive more revenue and create an even better experience for your guests.
Want to dive deeper into the latest industry insights? Download the full 2025 Attractions Industry Benchmark Report for a closer look at online conversions, popular purchases, and the features guests love. The report includes region-specific data, expert recommendations, and real-world insights from industry leaders to help you stay ahead.
