We live in a digital age and your trampoline park has the best chance of thriving if you’re willing to embrace new technologies.
In our last blog, we discussed how trampoline parks can improve the customer experience. Today, we will discuss how you can transform your trampoline park through all-in-one software.
For many trampoline parks, technology can result in a competitive advantage. Problems arise, however, when business decisions are made without considering which technologies will future-proof your business and which ones will hold you back. With so much technology available today, it’s easy to find yourself using different systems from multiple vendors to run your park.
Before you know it, you’re running separate systems for POS, ticketing, CRM, waivers and gift cards, not to mention other tools for accounting, reporting, online bookings and customer support. Phew!
Multiple systems just don’t work well together. The margin for error increases and can be costly. All-in-one software, however, offers you an easy-to-use solution that provides everything you need in one place. It’s a single source of truth that will help your business grow.
This blog discusses 4 ways all-in-one software can increase revenue, improve the customer experience and create operational efficiencies at your trampoline park.
1. Advanced reporting and analytics
All-in-one software lets you view your data and run reports from a single system. It gives you an overview of your business and offers deeper customer insights.
Once you have a ‘single source of truth’, you can generate reports in minutes and make more informed decisions in real time based on facts.
The importance of having access to data and analytics to understand customers’ needs is more prevalent than ever. By having integrated customer data, you can tailor your communications and offering to be more personalized and meaningful.
A good customer relationship management (CRM) system as part of an all-in-one solution helps you achieve this. Your CRM can manage and analyze interactions and data over the course of the entire customer lifecycle. View customer data on a dashboard and segment your customers to deliver the right message to the right audience at the right time.
Read this next: Making Sense of Point of Sale (POS) Reports
2. A better customer experience
By using data to gain a better understanding of your customers, you’ll be better positioned to build trust, earn loyalty and personalize their experience at your park.
An all-in-one solution offers point-of-sale (POS), ticketing, digital waivers and self-service kiosks (SSK) from one location. These digital offerings reduce the time a customer spends in queues or filling out forms on the day they visit your park, leaving more time for fun.
3. Online checkouts
Online checkouts let you control the products and services you offer customers, presenting them with offers relevant to their needs. This adds value to their experience and gives you a greater chance of increasing sales while keeping costs low.
Physical checkouts limit your ability to customize what you offer. Instead, you are forced to present all of your customers your entire range of products/services, which can be overwhelming.
Customized online checkouts provide a more customer-friendly experience. You can create as many unique online checkouts as you want for special events and campaigns; new products; promotions or services. This reduces clutter and increases conversion rates because your customers only see what’s relevant to them.
4. Self-service kiosks
A 2018 survey found 66 percent of consumers prefer self-service and self-checkouts over interacting with service staff. Including a self-service kiosk (SSK) at your trampoline park will speed up your customers’ check-in experience, reducing time spent in queues.
There are benefits beyond check-in, too. Based on ROLLER research, sales through an SSK typically drives a 10 percent higher spend per head at a venue compared to a traditional POS.
An SSK makes it easier to tailor your offerings to your customers’ needs. This leads to your customers feeling less overwhelmed or rushed compared to a traditional over-the-counter POS experience, resulting in higher spend and more purchases.
The ROLLER all-in-one solution
Choosing the right all-in-one software solution will future-proof your business as you grow. As the leading solution on the market, ROLLER is re-defining the way people experience attractions, entertainment and leisure venues around the world.
We offer easy to use, customizable digital solutions for ticketing, POS, CRM, entry management, digital waivers and gift cards.
It’s why ROLLER enjoys overwhelmingly positive feedback from customers in the attractions, leisure and entertainment industry on review sites such as GetApp.
To learn more, download our free eBook on the benefits of all-in-one software for your venue. Click the image below to get your copy.
