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Key Result #1 ROLLER’s online checkout and waiver functionality has transformed party check-ins from a 15 to 20-minute process to taking just 15 to 20 seconds. |
Key Result #2 With ROLLER, food and beverage has become a profit center; accounting for 20-25% of total sales. |
Key Result #3 Using ROLLER Analytics, the Airborne team identified an opportunity to increase sales during the weekday hours of open to 1 pm, which led to an increase in sales. |
The Challenge
Airborne Trampoline Park is the premier indoor trampoline park and family entertainment center in Utah. Each location has over 40,000 square feet of trampolines, foam pits, giant airbags, obstacle courses, dodgeball, and more.
About two and a half years ago, Airborne’s Operations manager, Chris Matern, and the new owners redesigned the Airborne parks to include slides, soft play, party rooms, and more. The Airborne team entered a new era of growth and expansion.
Their previous point-of-sale (POS) systems, Party Center Software and Lilypad POS, were unable to support the growing demands of their operations. Key challenges included:
- Inefficient management of online waivers, bookings, and memberships
- Inability to handle recurring billing, food and beverage management, and dynamic product offerings
- Difficulty in ensuring ease of use for both staff and customers
- Lack of robust support for inventory management and advanced customization
- Complicated party booking and check-in processes, especially during peak times
- Limited access to actionable insights for business decisions
I quickly realized about two and a half years ago that we had reached the peak of what those other point of sales systems could do for us. We were growing bigger than they were growing.
Chris Matern
Operations Manager
With two locations and plans for future expansion, Airborne needed a scalable solution that could keep up with its rapid growth and improve both the customer experience and operational efficiency.
The Solution
After evaluating several POS systems, Airborne adopted ROLLER as their comprehensive solution. ROLLER’s flexibility and ease of use stood out as essential components in addressing their unique business needs.
The platform's ease of use supports efficient staff training for the Airborne team.
Chris and the Airborne team of four full-time staff were able to get up and running on ROLLER in just four weeks because of the ease of use built into the ROLLER platform.
The team was fully prepared for onboarding the rest of the 85-100-person strong staff on the new ROLLER system. ROLLER’s "playground mode," which is a test account that replicates the live venue, allowed staff to practice transactions in a risk-free environment, accelerating the learning process and boosting confidence.
Playground mode is massive. Most point-of-sale systems don’t have something like playground mode where I can sit down with my staff off the floor... and just say, have fun.
Chris Matern
Operations Manager
The Results
An increase in the average spend per party attendee contributes to over $1 million in revenue annually.
ROLLER has simplified Airborne’s food and beverage operations, helping them decrease costs while growing food and beverage revenue. With QR codes placed at party tables and around the park, guests could order food and drinks without leaving their seats, enhancing the customer experience and increasing sales. After implementing ROLLER, they’ve seen the spend for parties increase by $4-5 per person, and given that Airborne hosts over 50 parties per weekend with 15 attendees per party, that’s an extra $1 million over the course of a year.
We’ve seen our spend per guest on parties go up four to five bucks per person while we’re also able to cut our staffing budget for parties in half.
Chris Matern
Operations Manager
Not only has this increased average spend, but it’s also improved operational efficiency. They’ve cut party staffing costs by 50%, as fewer party staff are required to take guest orders. Plus, orders are sent straight from the guest’s phone to the kitchen with ROLLER’s Fresh KDS integration, helping them speed up service and run a more profitable F&B operation.
ROLLER has been able to keep up with us. As we've extended our food and beverage offerings, we now have a kitchen display system, which would have been unheard of for a trampoline park ten years ago. It was huge for us because our food and beverage accounts for twenty to twenty-five percent of our sales.
Chris Matern
Operations Manager
The seamless online checkout with an easy-to-use waiver solution reduces check-in times by 98 percent.
ROLLER’s party management software automated many of the manual processes involved in booking and managing parties, including signing and linking waivers, significantly reducing check-in time. Guests can book a party online in a few clicks, and invite their guests to sign a waiver ahead of time, ensuring that they’re not wasting their valuable party time on admin at the front counter.
The online checkout and waivers cut party check-in time from fifteen to twenty minutes, so now it takes less than twenty seconds.
Chris Matern
Operations Manager
Robust data and analytics helped the team identify an opportunity to drive more sales during a low-volume timeframe.
ROLLER’s built-in Analytics tool enabled Airborne to track guest demographics, membership retention, and party spending, providing data-driven insights to improve operations.
The more you know about your business, the better your business is gonna run.
Chris Matern
Operations Manager
Data allows Chris and the Airborne team to make informed business decisions, and ROLLER Analytics provides visual, easy-to-interpret dashboards, making it an excellent resource for generating buy-in from ownership and the marketing team.
In fact, the team at Airborne used demographic reports to identify an opportunity to drive more sales for the four-and-under demographic segment during the week. So, Chris and the team developed a Toddler Time package using ROLLER’s product schedules. The product gave a discount to adults who bought a ticket with a toddler (four and under) ticket. The discounted ticket is only available during morning hours from open to 1 pm, Monday through Friday. As a result of this new program, they have seen a boost in sales during what was previously a lighter time block.
The enhanced customer experience delivers more value for both guests and the venue.
The guest experience is at the center of everything the Airborne team does. This starts from the very first impression, which is typically made via their website. From the moment a guest decides to explore Airborne’s offerings, they are met with clear and concise packages that make it easy for them to select the product that fits their needs, improving the guest experience and increasing online conversion rates
We know that a confused mind always says no. So if a guest clicks on my website and the first thing they're confronted with is fifteen party options, it’s too complex. Instead of a bunch of complex packages, I just have key items as add-ons.
Chris Matern
Operations Manager
With ROLLER, Chris and the team are able to build comprehensive packages that delight customers and also deliver value. They use add-ons to make it easy for guests to customize their packages with everything they may need to make their event a success.
Looking ahead, Airborne has a trusted partner in ROLLER with the flexibility, scalability, and ease of use needed to support their next chapter of rapid expansion. By streamlining operations and enhancing the guest experience, Airborne has positioned itself for continued success, with plans to triple its number of locations in the coming years.
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About Airborne Trampoline Park
- Founded: 2010
- Location: Draper and Lindon, Utah, United States
- Number of locations: 2
- Venue Type: Trampoline Park
- Website: https://airbornesports.com/
- Years Using ROLLER: 2
- Favorite Features
