Time is a precious commodity when you’re running a venue. Every moment matters, especially when it comes to delighting guests and keeping day-to-day operations flowing. So, it’s no surprise that many operators find it challenging to focus on planning and building strategies that set them up for the future – which is where ROLLER Analytics comes in.
Before Analytics, we had to download Excel files to do our reporting, which took up so much time.
Marvin Reuter
Owner, Geheimdepot
In this article, we’re going to look at how data collection tools like ROLLER Analytics, created in partnership with Google BigQuery, can help you plan for the future while saving time and money today. It’s all about working smarter, not harder.
What is data collection, and why does it matter?
In simple terms, data collection is all about gathering information that matters to your business. This could be anything from tracking how many guests visit your venue on a busy Saturday to seeing which party packages are the most popular. Data acts as a compass for your strategy. Without it, the decisions you make might not be as strong or as informed as they could be.
Read this next: Want to Increase Party Bookings? Be Sure to Invite ROLLER Analytics
5 ways you can use ROLLER Analytics to save time
Let’s get into five ways that data collection and Analytics can help your venue save time and money:
1. Save up to 125 hours per year
Manual data analysis can be a time-consuming process, often involving the tedious task of exporting data, creating reports, and interpreting results. ROLLER Analytics eliminates this by providing pre-built dashboards and visual reports that give you instant access to the insights you need. By automating these tasks, venues can save up to 125 hours per year—time that can be better spent on growing your business and enhancing the guest experience.
Read this next: Your Guide to Boosting Revenue through Data-Driven Decisions
2. Running a smoother operation
When you collect data systematically, you start to see patterns that can help you run your venue more efficiently. For example, if you notice a surge in guest traffic during certain hours, you can adjust your staffing to meet demand, ensuring you’re not overstaffed during slow periods. In the long run, this can have a profound impact on your bottom line.
And with the right tools at your disposal, your team can focus on strategic decision-making rather than getting bogged down by data processing and admin. ROLLER Analytics simplifies the process by integrating with Google BigQuery, offering you powerful business intelligence tools without the need to jump between different software. This reduction in workload allows your team to spend more time on actions that directly impact growth and what matters most – making sure your guests are having a great time!
3. Increase operating income
Data-driven decision-making can have a significant impact on your venue’s financial performance. By leveraging insights from ROLLER Analytics, you can identify trends and opportunities that may have otherwise gone unnoticed. For example, tracking guest visitation patterns can help you optimize your membership offerings, or analyzing sales channels might reveal opportunities to increase online bookings. These informed strategies can lead to an increase in operating income by up to 2.5%.
Read this next: How ROLLER Analytics Helps Venues Grow Memberships
4. Make smart decisions
The data you collect helps you make decisions based on real facts, not just hunches. Whether you’re deciding on a new pricing strategy or planning a marketing campaign, having the right data at your fingertips means you’re more likely to hit the mark.
Your Analytics data will also help you validate your strategy. By collecting and analyzing data before and after making changes, you can see what’s working and what’s not. This helps you refine your strategies, double down on successes, and quickly pivot away from what’s not delivering results, which can have a real monetary impact and stop you from wasting time on dead ends.
With Analytics, ROLLER has some of the best reporting of all booking systems because you have everything you need in a few clicks. We use it daily to see what’s working and what’s not working. Now I don’t have to spend three hours each week on reporting because I can find the information I need so much faster.
Marvin Reuter
Owner, Geheimdepot
Read this next: How ROLLER’s Analytics Tool Saves Geheimdepot 3 Hours of Reporting Time Each Week
5. Get a competitive edge
Understanding your guests is key to keeping them happy. By collecting data on their behaviors and preferences, you can tailor your offerings to match their needs. Whether it’s customizing promotions, enhancing membership perks, or introducing new attractions, data helps you connect with your guests on a personal level and increase conversions based on their interests.
When you use data more effectively than others, you can spot opportunities faster, respond to trends more quickly, and offer better experiences to your guests. It’s all about setting your venue apart in a crowded market and winning those hard-earned dollars!
Read this next: Unlocking the Power of Analytics: How to Leverage Data for Marketing
Ready to get started?
Using data to improve your venue’s operations is a no-brainer. It helps you save time, cut costs, boost income, and make the most out of every opportunity. As you plan for the future, think about how tools like ROLLER Analytics can not only keep you competitive but also put you ahead of the game by offering top-notch guest experiences and driving business growth.
Analytics is free for all ROLLER customers, and Advanced Analytics is available on the Premium and Enterprise plans. Find out more or upgrade via our Help Center today!
