In part one of the Parent Party Campaign Series, we turned interest into confirmed bookings, and in part two, we ensured smooth operations for planning the big day. Now, let's explore how integrated systems can help you boost guest experiences during the party – where every moment counts.
Forbes research found that 86% of consumers are willing to switch brands for a better experience. This highlights the paramount importance of offering a top-notch experience during birthday events. Technology can be your best ally in creating unforgettable celebrations, from providing personalized greetings during check-ins to sending real-time SMS offers. Let's explore proven strategies that can elevate your children's birthday parties and encourage repeat visits.
Welcoming with a warm touch
A warm welcome can set the tone in the right direction. Using an integrated CRM can help you craft a personalized arrival experience that delights your guests from the moment they step into your venue. When guests check-in, a series of automated welcome sms can be triggered by ROLLER, making them feel valued and well-informed. Try incorporating the following small but impactful touches.
Maps and wayfinds
Navigating a venue can often be stressful for newcomers. Integrating interactive maps powered by tools like Google Maps can make a difference. By sending precise directions directly to your guests' phones, you'll guide them to the party location effortlessly, making their entry hassle-free. This integration saves time and reduces frustration, allowing guests to feel at ease, supported, and ready to enjoy the event immediately.
Itinerary
A clear and concise itinerary keeps everyone on the same page and enhances the overall experience. Sending digital versions of the itinerary via email or SMS can help attendees keep track of key activities, meal times, and special announcements. This allows guests to manage their time effectively, ensuring they don't miss any important moments and can fully enjoy the celebration.
On-the-spot offers
Keeping the energy high and adding little surprises can turn a good party into a great one. With CRM integrations, simple add-ons like premium snacks or extra playtime can be highlighted to parents via sms, allowing them to opt in effortlessly during the event. These real-time interactions enhance the guest experience and boost your revenue. Consider bundling the following popular offers.
Treats for parents
Kids might have all the party essentials covered, but parents often become overlooked guests. So why not capitalize on this by offering enticing deals that cater to them? Not only does this improve their experience, but it also increases your venue's revenue streams. When energy levels may be dwindling during the event, push an SMS notification offering discounted coffee or a free snack and drink combo. After all, if parents are having a good time, they’ll most likely extend their visit or return.
Extra entertainment
When kids are having a blast, allow parents to extend the fun with just a tap on their phone during the event. Consider offering additional activity stations such as face painting, balloon twisting, or temporary tattoo booths. With time-limited offers, such as a “20% discount until 3 pm,” create excitement and urgency on the spot.
Re-engage guests
Party guests who might not have been to your venue before are now part of your system. So why not solidify the connection by offering a discounted booking for a month or vouchers to encourage revisits? This not only builds a relationship with new customers but also gives them a reason to return and relive their fantastic experience at your venue.
Wrapping up the experience
After all the fun and games, leaving a lasting impression is important. A well-coordinated farewell can be just as impactful as the welcome. Implementing the following thoughtful touches can leave guests with fond memories to encourage return bookings and recommendations.
Take-home memories
Offering parents digital copies of the photos taken during the event is a fantastic way to enhance their experience. Whether it's a group shot of the kids in costume or a candid moment of fun, these photos serve as delightful reminders of their good times at your venue. Automate the process with an integrated CRM and send digital memories and manage photo purchases, ensuring a smooth and customer-friendly experience.
Feedback survey
To keep the positive vibes going and continuously improve your services, consider sending a follow-up email that highlights memorable moments from the event and includes a request for feedback. A well-structured feedback survey can provide valuable insights into what worked well and could be improved. Collecting and analyzing this information allows you to fine-tune your offerings and ensure every event at your venue is better than the last. Plus, showing that you care about guest opinions builds loyalty and encourages repeat business.
Continuously learn and improve
Data-driven decision-making with ROLLER integrations can help you track and analyze the success of your event through a variety of customizable variables:
- Event performance: Evaluate the success of your parent parties through metrics like attendance, revenue, and guest feedback.
- Buying journey trends: Identify trends and patterns in booking behaviour, helping tailor future marketing strategies to better meet guest demands. For instance, are conversion rates for party upgrades higher at 2 or 4 weeks out from the party date?
- Financial reporting: Easily keep track of costs across multiple venues so you can offer competitive pricing without compromising on quality or your bottom line.
Prepared to jump in?
Personalisation, smooth communication, and continuous improvement are the key to a successful event. By utilizing integrated systems, automating thoughtful touches and ensuring every guest feels special from the first welcome to the last goodbye, you'll enhance the guest experience, foster loyalty, and encourage repeat bookings. Ready to take your venue’s birthday parties to the next level? Start integrating these tips today, and watch your birthday events transform into unforgettable celebrations.
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