How Melbourne Cable Park supported 30,000 guests in 70 days with ROLLER

About Melbourne Cable Park

The Challenge

Founded in 2015, Melbourne Cable Park is an award-winning outdoor adventure destination located in Victoria, Australia. It is open year-round and features an aqua park, cable wakeboarding, minigolf, outdoor cinema, and high-rope adventures.

The Melbourne Cable Park team’s vision is to create a fun experience for families and friends.

Park Manager, Ian Clark, said, "Most of the people who have been to [the park] have said it's the best time they've ever had." 

Melbourne Cable Park needed an efficient, cost-effective way to process a high volume of guests within a tight timeframe.

The venue features an inflatable aqua park that can accommodate 200 guests per 50-minute session. That leaves just 10 minutes for the MCP team to turn around the park for the next round of guests. This includes getting 200 guests out of the water, collecting lifejackets, redistributing them to the next round of guests, and ensuring the park is ready for the next session.

The volume of people is the biggest concern—how do we get 200 people through in a 15-minute window short of opening up 15 cash registers.

Ian Clark

Park Manager

The team also needed an easy-to-use online booking system and a streamlined check-in process so that all visitors could be processed in a timely manner for their scheduled sessions. 

The Solution

With ROLLER, 95% of guests use the Melbourne Cable Park website to book their sessions before their visit, saving guests and staff time at check-in.

With such a tight turnaround between sessions, Melbourne Cable Park needed to deliver an exceptional online checkout experience for guests. ROLLER’s online ticket and booking system made it easy for guests to book a session before arriving at the venue, freeing up staff resources to focus on transitioning guests in and out of sessions.

We looked at a couple of different alternatives and ROLLER was clearly the winner [with] the ability to get customers to come through and the [platform's] ease-of-use.

Ian Clark

Park Manager

Even with the large number of guests booking sessions online, ROLLER’s all-in-one venue management platform makes it easy to change and update bookings. Once a booking is updated, the guest automatically receives a revised confirmation email. The QR code in the booking confirmation email streamlines the guest check-in process, ensuring the team can quickly scan tickets upon arrival and keep lines moving quickly.

The Results

Just 70 days after opening the park, the Melbourne Cable Park team was able to deliver a great experience to 30,000 guests thanks to ROLLER.

The team saw immediate success upon opening the venue and was able to accommodate the high volume of guests at the park. The streamlined booking process allowed the team to focus on ensuring a safe and efficient turnaround between sessions, and guests were able to get to having fun right away.

In just 70 days, we’ve had 30,000 people come through, [which] validates our choice in ROLLER.

Ian Clark

Park Manger

The Melbourne Cable Park team is excited for the future with ROLLER to support them every step of the way.

The ROLLER platform has all the features and functionality to accommodate the MCP team as they expand the activities and offerings at their park.

Ian also had this to say about Melbourne Cable Park's experience, "The best thing from ROLLER's point of view is that with ease of use, the staff can handle [operations], and I think it's just going to be bigger and better."

To learn more about how ROLLER could help you reach your growth goals, book a chat.