Picking the right tech solutions for your venue is tough. With so many options and features out there, how do you know which ones will actually move the needle? That’s where our 2025 Attractions Industry Benchmark Report comes in. Packed with insights from venues just like yours, it reveals the trends and features that are making a real difference for operators—including digital waivers.
In this article, we’ll dive into how digital waivers can streamline your operations, improve the guest experience, and even unlock new revenue opportunities. Read on to discover key insights that could help take your venue to the next level.
What are digital waivers?
Let’s take a step back and look at what digital waivers are and how they’re used. In short, it’s a process enhancer that allows you to offer guests a way to sign waivers ahead of their visit and file them on the cloud for future use. This has two main benefits for your business. First, you’re reducing check-in times by having paperwork handled ahead of a guest’s visit – making them happier and allowing you to serve more guests. Second, you’re able to use the information on these digital waivers to learn more about your guests, their spending behavior, and what makes them happy – empowering you to offer personalized marketing that encourages return visits.
Why you should consider using digital waivers
- Risk mitigation and legal protection - Venues like climbing parks and trampoline parks use waivers to educate guests on risks and provide a legal safeguard in case of incidents. Many insurance providers favor venues with robust waiver systems, which can reduce premiums.
- Streamlined check-ins - Digital waivers eliminate bottlenecks at entry points. Guests can complete forms in advance, cutting down wait times and allowing staff to focus on delivering exceptional experiences.
- Smart marketing - Birth dates, participation history, and other waiver data can fuel personalized marketing campaigns. For instance, venues can send tailored birthday offers, creating a deeper connection with their guests.
How prevalent are digital waivers?
The 2025 Attractions Industry Benchmark Report reveals that 68.2% of venues have embraced digital waivers, showcasing their importance across the industry. However, we also looked at the data on a more granular level, analyzing adoption by venue type. This shows us which industries are taking their tech to the next level:
- Wake and aqua parks lead with a staggering 96% adoption rate.
- Climbing venues aren’t far behind, with 88.9% adoption.
- Trampoline parks and adventure parks also rank high, with over 74% implementation.
These numbers reflect a broader shift. digital waivers are becoming an essential tool for many venues, helping to simplify processes, support compliance, and enhance the overall guest experience.
Waiver trends by region (and what that means for you)
Within the 2025 Attractions Industry Benchmark Report, we've broken out key statistics across specific regions to help operators understand what may be happening in their area. The regions we've focused on are the Americas (AMER), Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Here's what the data tells us about digital waiver adoption in these regions:
- AMER: Setting the standard - The Americas lead the pack in adoption, with 93.4% of venues utilizing digital waivers. This widespread use highlights the region’s commitment to airtight compliance. If you operate in this region, your competition is already digitally savvy—are you keeping up?
- EMEA: Embracing the digital shift - With 71.4% adoption, EMEA venues are increasingly leveraging digital waivers to manage guests more effectively while ensuring compliance. The steady rise in adoption underscores their importance as a key tool for streamlining operations. If you’re in this region, it’s clear that the digital waiver wave is building momentum, and your guests may expect the feature to be the norm.
- APAC: Room for growth - With just 39.4% of venues using digital waivers, APAC has significant room for growth in waiver adoption. For venues in this region, this is an untapped opportunity to gain a competitive edge by modernizing processes and improving guest experiences.
What operators like about digital waivers
As part of the 2025 Attractions Industry Benchmark Report, we asked operators in the ROLLER community for their opinions on trends, features, and performance. To understand their relationship with digital waivers, we asked, “Why does your venue use waivers?” Here’s what they shared with us.
- “We have to by law, and it is to protect ourselves from any damages to the property or misuse of equipment by the guest,” Amélie Rocheleau Leclair, Communication Director, Eco-Odyssee Nature Park.
- “First and foremost for legal reasons but the data puts the FEC industry above many others because they can be re-marketed to at a fraction of the cost,” David Leach, Founder, FEC Launch.
- "Waivers are the first step in protecting the business against litigation. They also help to advise visitors that there may be certain exhibits/attractions not suitable for their age, ability etc," An operator who chose to remain anonymous.
- “Waivers are very important in getting all driver's information and allocating them to race sessions,” Anthony Holland, Managing Director, Kiltorcan Raceway.
Take the next steps
The report's data paints a clear picture: As guest expectations evolve, tools like digital waivers aren’t just nice to have—they’re a necessity. They bring a trifecta of benefits: enhanced safety, operational efficiency, and actionable guest insights. For venues looking to stay competitive in 2025 and beyond, digital waivers are the perfect addition.
Is your venue ready to embrace the power of digital waivers? Connect with ROLLER to explore solutions that can transform your guest experience. And for more data and insights that will help you find success in 2025, be sure to download the Attractions Industry Benchmark Report. Inside you'll find key trends and uncover tips and tricks that will help you and your venue stay ahead.
